Magic window toronto windows#

Magic window toronto windows#

In fact, its extensive line of windows showcase an array of features designed with user friendliness top-of-mind. No other Canadian product currently on the market can match Magic Window’s Grade 40 standards.īut this isn’t your typical open and shut window. That’s why Magic Window is certified to the highest of U.S.

When they couldn’t do it, they just gave up and easily got in through a conventional window.” “In fact, we’ve had people tell us that they had robbers try to break in through the Magic Window. They’re so secure that it’s impossible to break in through a Magic Window,” Goldenberg said. “When we’re with our customers, we take the time to explain how well all our windows are built. There’s no ventilation because these windows cannot be opened. But the biggest problem is with fixed windows. Goldenberg acknowledges that the casement designs continue to lead the home window industry, though not without drawbacks of its own. The Magic Window is dynamic, allowing its user to maximize visual light, solar heat, and thermal protection. He’s frank in his description, “It’s ugly, collects dust, difficult to remove, costly to repair, and hard to clean.” As Goldenberg summarized, “When you need a screen, you have it.” To Goldenberg, it’s much better than the standard conventional screen. The retractable screen is unique to the Magic Window. You need to be able to open and close your windows. We can’t close it!’ But it’s such an important part of your house. “Many of my customers tell us, ‘Don’t open the window. Drawing upon his vast knowledge, he adds. Goldenberg’s products are driven by their functionality and longevity. We’ve solved all the problems of window operation,” Goldenberg said. From the bottom to the top or the sides, there’s no handle. “We applied the idea of a rack and pinion system to window technology. Notable among those features is the Parallex rack and pinion system used in the major styles-hung, slider, casement, and awning windows. Improving day-to-day performance is what led Goldenberg to develop his own unique product line. The engineering is brilliant and from Goldberg’s perspective, there are only two kinds of windows: conventional and the Magic Window. This issue, Goldenberg spoke with The Canadian Business Journal about the success of Magic Window and how his innovative products define the market.

Through extensive research and development, Magic Window provides products that are easy to clean and operate, are user-friendly and surpass all Canadian and U.S. Recognizing the glaring gaps in the marketplace, Goldenberg vowed that Magic Window would concentrate on the four underserved areas of the window replacement business: maximum security, less leakage and infiltration, the best window hardware, and the attractiveness of the window screen. It’s this conviction that led him to engineer a new, from-the-ground-up window, one that “solves all the issues of the conventional market, creating a different kind of window,” as Goldenberg observed. He knew that improvements in the market were required. After seeing what he believed were deficiencies in the marketplace, Goldenberg started his own company. New to Canada himself in the 1970s, Goldenberg was employed in the window replacement industry. Today, through effort and experience, Magic Window has emerged as an industry leader in the forefront of the next generation in window technology. That’s why, in 1979, Goldenberg summoned up all his entrepreneurial spirit and can-do attitude to open Magic Window, the Woodbridge, Ont., window manufacturer and retailer that wrote the book on improved functionality and performance. The typical conventional window simply wasn’t good enough for Sol Goldenberg.